City Girl Confessions is my recurring column via The Glencoe Anchor.
A few years ago I covered the grand opening of The Sweet Buddha in Glencoe. I shot photos, interviewed owner Sarah Miller, and had a sugar-filled day at her cheery candy store.
But here’s the thing: I just walked into The Sweet Buddha this past week and found myself taken aback. Everything was different. Is the candy still there? Yes, delicious candy is still present and accounted for. But the vibe of the shop has evolved. I suspect its growth can be traced to the evolution most local businesses adapt to- tailoring your shop and its products to consumer demand and laboriously tweaking that formula to stay fresh and current.
Fresh and current are two words that came to mind when I walked into The Sweet Buddha. There is a lovely display of jewelry that runs the gamut of easy, everyday bracelet stacks to delicate rings and earrings with a bit of sparkle. I noticed several handbags, scarves, and zip pouches along with go-to gift items like glassware and candles. I grinned when I saw a whimsical station of the store in which shoppers could make customized dorm room signs using letters from old license plates.
My youngest child, who happened to be tagging along, busiest herself by making friends with stuffed animal unicorns. A quick glance let me see that the store was a treasure trove for young ones and their bright imaginations- colorful backpacks, rainbow reading pillows, notebooks, glittery signs, etc..
When I gestured to the brightly lit event space, Sarah passed along information on birthday parties, personalized candy baskets, and event hosting (not just for children either- think jewelry making or painting).
The genius herein is that the store owner is a parent and knows how to balance the shopping harmony among the age groups. Sarah wisely set up a couch, coffee table, and TV so kids are welcome to hang out, relax, and enjoy a sweet treat while parents shop for a few blissfully uninterrupted minutes. Yes, you read that correctly: this store has a spot specifically for your kids so you can shop in peace.
I’ll confess: I thought I had this local shop figured out. I had written about it long ago, I had known its story. The problem was that I didn’t check back in- something that often happens when we consumers get busy with and opt for convenience over shopping local. What I learned is that The Sweet Buddha still satisfies a sugar fix but it shines as a fresh specialty store.
As my visit came to an end, I made a promise to myself that I would not fall into this kind of trap again- the trap that removes curiosity from our daily lives. Small business owners work exhaustive hours to ensure a positive consumer experience in our community. Let’s stay curious about how these stores are doing. Let’s walk in and look around when we have an extra five minutes. Let’s share the secret of what makes a local business so great. In doing so, you might learn, as I certainly did, that this is so much more than a candy store.
Photo credit: Sarah Miller
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