City Girl Confessions is my recurring column published via The Glencoe Anchor.
It’s challenging to shop local. There, I said it. We live in an era of quick convenience. We can order things straight from an App or smartphone. With just a few quick taps, I can track a pizza delivery, queue up a latte order, tour local real estate, read reviews for a wool sweater, and place a library book on hold.
Would you believe that two-day shipping is now considered slow? There are literal options for same-day delivery, often meaning that what one wants right now can be delivered to almost instantly.
For obvious reasons, the era of quick convenience is very enjoyable. But there is one teeny part of this that is irksome- the effect that this has on small, local businesses.
I’m haunted by a story of a legendary Glencoe book store that closed its doors in 2016. It was a glorious shop that not only offered books but it had a secret theater in the back. I was lucky enough to see a few shows there and I’ll never forget how wondrous the concept was or how intimate the performances felt.
When the store closed, one of the reasons cited was competition from online book retailers- that patrons would walk in, compare online pricing, and grow frustrated when the vendor couldn’t match the price of a book.
Here’s what I know for sure: local businesses are pillars of the community. They give us picturesque storefronts to frame our streets. They painstakingly gift-wrap our purchases. They go out of their way to order what is needed and deliver it to you in a satisfactory manner. They ask to know our names and chat with us about our children, families, or pets. Most of all, they want to see Glencoe prosper.
During that recent holiday that celebrates all things love, I took a unique approach. I grabbed a flower vase from my cabinet and asked my husband to specifically visit The Flower Shop on Vernon Avenue. I figured if he was going to give me flowers for the holiday, it would mean much more to me if the item had ties to the community. So that’s just what he did.
For days, I stared at the masterpiece of florals that were assembled by The Flower Shop: roses, hydrangeas, tulips in soft shades of creamy pink and lavender. I thought about how easy it would have been for my husband to go a different direction: tap his phone and place an order. I thought about the extra effort involved- the suggestion made, the vase grabbed, the act of walking into the store, etc..
I’ll confess: the extra effort is worth it. Supporting local businesses sometimes means paying a little bit more, showing up in person, or getting off of our Apps and smartphones. But that effort is always, always appreciated. Storeowners see it, residents see it, and our community reflects it. Quick convenience is pretty great, but shopping small allows everyone local to bloom.
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